Client is a large IMO contracted with several carriers to offer products and has a national
network of producers. Previously they were only buying online leads and generating
leads through digital ads. They had rapid growth goals and were looking to scale their
volume significantly. The client was seeking alternative acquisition channels and looked
to ISDM to help get their direct mail initiatives off the ground.
ISDM started test marketing campaigns during the 2019 AEP period. Audience selection
is based on industry specific models, triggers, proprietary lists, behavioral data, and more.
We also developed high performing, action-based creative.
Target response and conversion benchmarks were significantly exceeded. Response was
over 3.65%. The client was also naturally concerned about overlap with existing digital
channels. ISDM delivered incremental leads with limited overlap with digital channels
and >75% unique audience identified. The program then expanded throughout 2020 and
is quickly ramping up spend and volume. Additionally, ISDM is now testing predictive
models to target new audience segments of likely Medicare buyers.
RESPONSE WAS OVER
UNIQUE AUDIENCE IDENTIFIED
I have been an avid client of Lending Science for over 7 years now. They are such a viable part of the marketing strategy and turnkey execution. I have tested against their data, creative, and overall content with not much success in beating it. They are 100% invested in their clients and their successes. Hands down the best group of people you could align yourself with in this industry.
Client is an IMO that markets their product nationally. Previously they were focused on marketing Medicare products only doing AEP. They were looking to set up a year-round enrollment program. They had a small team internally with limited direct mail experience, and were looking to ISDM to create an ongoing Medicare program to target consumers aging in.
ISDM started test marketing in January 2020. The audience segmentation was based on consumers aging into eligibility, econometric data, health interests, and more. The creative focused on building a sense of urgency to act and the contact methods involved multiple touches.
The age in program achieved a 1.97% response rate and exceeded conversion metrics. Overall, it was comparable to AEP results. The program expanded throughout 2020 and is quickly ramping up spend and volume.
I have been using Lending Science for over 5 years now, and without a doubt it is the only company I would trust with my marketing dollars. I have always had a great ROI using their company.
Client is a national life brokerage and generates most of their leads via affiliate and digital marketing. They had limited success with retargeting existing leads as their CRM data was fragmented. The client was looking to ISDM to create a robust and ongoing program to better leverage internal leads.
ISDM began test marketing during Q4 2019. Audience segmentation was based on industry specific models, demographic, life stage data, and more. We optimized data fill rates leveraging historical online data repositories and machine learning to make the data actionable. ISDM also developed creative with strong messaging and call to action.
The client was able to contact >80% of consumers they were previously unable to reach. They achieved 1.70% response rates and 4x lead volumes versus other re-marketing channels. The cost per lead from this program was lowest across all marketing channels. The campaign also yielded very high conversion rates resulting in the best cost per acquisition metrics.
NEW CONSUMER CONTACT
I've worked with Lending Science since their inception and they have continually provided the highest level and most comprehensive approach to direct marketing that I have experienced. I highly recommend them.
The client is a specialty health insurance provider to individual buyers not covered through their employers. They were seeking to improve marketing metrics and profitability as their previous direct mail efforts were underperforming.
ISDM began marketing during 2019 AEP. Audience segmentation based on proprietary ISDM U65 models, demographic and life stage data focused on early retirees, gig workers and sole proprietorships. ISDM targeted specific segments based on expected lifetime value.
The campaigns delivered nearly 2x lift in response rates while significantly boosting conversion. The client’s profitability goal was met based on scientific targeting of potential prospects.
RESPONSE RATE LIFT NEARLY
Great marketing company with excellent technology. John and his team always have my back and deliver tremendous ROI.
Client is a super agency offering a variety of guaranteed issue products. They are mostly focused on cross-sell to existing policyholders as previous acquisition efforts were not meeting required performance metrics. The client was looking for a challenger to test against internal marketing efforts.
ISDM identified audience segments based on ISDM models, online behaviors, response driven lists and demographics. ISDM also developed creative based on a strong call to action and highlighting product benefits.
The agents were happier with lead quality and expressed increased satisfaction. The campaign exceeded face amounts by 20% compared to previous programs. Response rates exceeded 1.30%.
We have used them for two years and they have been a great partner. The team genuinely cares about the results of the campaigns they ran for us. Anytime there was an issue, it was addressed.
INSURANCE SCIENCE CUSTOMER
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Insurance Science DM has over 30 years of industry-specific direct marketing experience in financial services. Our thorough understanding of marketing data, segmentation, ad copy creation, direct mail fulfillment, campaign tracking, reporting, and analytics has allowed us to drive high response rates on a continual basis and reduce marketing costs for some of the largest insurance institutions in the country. Bottom line: A lot of companies talk about getting results; we deliver.